case study
Year on year sales increased by 81%, CPA reduced by 15%
Affiliate Marketing Case Study
APM took over management of the Easylife affiliate program in July 2015 and has continued to increase revenue year on year since.
Objectives
Relaunch program with Awin (July 2015)
Increase conversion rates
Increase sales
Reduce CPA
Actions
- Managed integration with Awin and migration of affiliates from previous networks without impacting on sales volume.
- Identified and recruited new affiliates using a variety of methods including utilising third-party technology to identify competitor affiliates.
- Improved validation processes ensuring faster payment to affiliates and Awin Index increase.
- Audited and re-engaged with affiliates, optimised them, improved creative, and engaged in regular communication.
- Utilised exclusive consumer offers and tenancies to leverage additional placements.
- Promoted affiliate-only flash sales to increase sales during slow periods
Results
Sales up
0
%
Sales revenue up
0
%
CPA down
0
%
Other case studies
New customers increased 352% year on year
When APM took over the management of the XLN affiliate programme there was an issue with low lead-to-sale conversion rates and high cost per acquisition
Sales revenue increased by 58%, CPA reduced by 27%
Fiona at APM was recruited again to manage the Flowercard program after it was managed by another agency for 2 years
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