Case study: Flowercard

Case study: Flowercard

Sales revenue increased by 58%, CPA reduced by 27%

Affiliate Marketing Case Study

Fiona at APM was recruited again to manage the Flowercard program after it was managed by another agency for 2 years. The program had steadily reduced volume during that time and APM was tasked with getting sales back up to original levels.

Objectives

  • Increase sales
  • Increase new customers
  • Reduce CPA
  • Resolve technical issues

Actions

  • Fixed issues with new and existing customer tracking which resolved CPA being artificially inflated.
  • Audited and re-engaged with affiliates, optimised them, improved creative and engaged in regular communication.
  • Monitored competitor activity and adjusted commission and offers accordingly.
  • Resumed free and paid tenancy placements.
Flowercard case study graph

Results

APM took back over management at the end of August 2016. Here are the 2016 x 2017 Results

  • Clicks up 20%
  • Sales up 52%
  • Sales revenue up 58%
  • AOV up 4%
  • CPA down 27%

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