Case study: Flowercard
Sales revenue increased by 58%, CPA reduced by 27%
Affiliate Marketing Case Study
Fiona at APM was recruited again to manage the Flowercard program after it was managed by another agency for 2 years. The program had steadily reduced volume during that time and APM was tasked with getting sales back up to original levels.
Objectives
- Increase sales
- Increase new customers
- Reduce CPA
- Resolve technical issues
Actions
- Fixed issues with new and existing customer tracking which resolved CPA being artificially inflated.
- Audited and re-engaged with affiliates, optimised them, improved creative and engaged in regular communication.
- Monitored competitor activity and adjusted commission and offers accordingly.
- Resumed free and paid tenancy placements.
Results
APM took back over management at the end of August 2016. Here are the 2016 x 2017 Results
- Clicks up 20%
- Sales up 52%
- Sales revenue up 58%
- AOV up 4%
- CPA down 27%
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