case study
New customers increased 352% year on year
Affiliate Marketing Case Study
When APM took over the management of the XLN affiliate programme there was an issue with low lead-to-sale conversion rates and high cost per acquisition. The channel was also highly dependent on one affiliate and XLN was unsure how to diversify and expand the programme.
Objectives
Increase sales
Improve conversion
Reduce CPA
Actions
- Moved commission payments from lead to sales basis and created a robust validation system improving lead-to-sale conversion 3 fold.
- A sales-based commission structure allowed for expansion into cashback sites.
- Utilised third-party technology to locate and recruit new content affiliates.
- Optimised existing affiliates and monthly tenancy placements which resulted in an uplift across the board.
- Worked with the product team to create affiliate-specific products which ensured optimal position within comparison sites.
Results
leads up
0
%
sales up
0
%
lead to sale conversion up
0
%
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