case study
Sales revenue increased by 70% year on year
Affiliate Marketing Case Study
APM took over management of the allbeauty affiliate program in March 2022, tasked with increasing sales whilst maintaining margins.
Objectives
Improve affiliate market share compared to competitors
Increase active and productive affiliates
Active media planning and tenancy spend whilst maintaining controls and margins
Actions
- Ran competitor comparisons amongst top-tier affiliates to identify growth opportunities
- Targeted recruitment strategies and reinvigoration program
- Regular monitoring of product sales to ensure target margins were maintained
- Monthly media planning to ensure profitable tenancy bookings
- Commission reviews and adjustments required to maintain profitability
Results
Sales Revenue up
0
%
Productive affiliates up
0
%
Active affiliates up
0
%
Other case studies
Year on year sales increased by 81%, CPA reduced by 15%
APM took over management of the Easylife affiliate program in July 2015 and has continued to increase revenue year on year since
Sales revenue increased by 58%, CPA reduced by 27%
Fiona at APM was recruited again to manage the Flowercard program after it was managed by another agency for 2 years
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