case study
Sales revenue increased by 58%, CPA reduced by 27%
Affiliate Marketing Case Study
Fiona at APM was recruited again to manage the Flowercard program after it was managed by another agency for 2 years. The program had steadily reduced volume during that time and APM was tasked with getting sales back up to original levels.
Objectives
Increase sales
Increase new customers
Reduce CPA
Resolve technical issues
Actions
- Fixed issues with new and existing customer tracking which resolved CPA being artificially inflated.
- Audited and re-engaged with affiliates, optimised them, improved creative and engaged in regular communication.
- Monitored competitor activity and adjusted commission and offers accordingly.
- Resumed free and paid tenancy placements.
Results
Clicks up
0
%
Sales up
0
%
Sales revenue up
0
%
AOV up
0
%
CPA down
0
%
Other case studies
Year on year sales increased by 81%, CPA reduced by 15%
APM took over management of the Easylife affiliate program in July 2015 and has continued to increase revenue year on year since
New customers increased 352% year on year
When APM took over the management of the XLN affiliate programme there was an issue with low lead-to-sale conversion rates and high cost per acquisition
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